of that conversation. Dale Carnegie said it perfectly: “You can make more friends in two months by being interested in other people than in two years by trying to attract other people to you. Let's say we're targeting CIOs. We could start with a known issue, reduce IT costs, see which outlets are talking about it, and then see what other content that outlet has published has been successful. CIO Magazine ranks for queries about reducing IT costs, so we can analyze what content performs best on the CIO.com domain. You can do this quite easily by viewing.

the main content using Open , it turns out that the CIOs are interested ingreatest security risks and ways to fight back, enterprise software forecasts for 2015 , and the exit from complacency. If we're selling ERP support software, we should always talk about security, predictions, and convenience, even though those topics aren't really about ERP systems. It's employee email list fine to gently mention ERP systems where it's natural, but please, please don't sell out on this or your customers will smell it, I promise. On a related note, Rand Fishkin did a whiteboard on Friday where he talked about how companies in new industries.

can benefit from SEO even if people aren't really looking for their products or services yet. One of the things Rand recommended was figuring out where your audience is online and proactively showcasing your brand. I love this approach, especially if you can figure out how to post native content that your audience cares about to increase your brand awareness so that when they start searching for what you do, they know your brand. 4. Find joy in the happiness of others This way of enjoying success will make you a better SEO and encourage you to be passionate about building high-quality assets that will eventually impact your ROI. Be genuinely.